Marketing and Communication
Green Marketing Sustainable Brand Strategy: Build a Brand That Lasts
Sustainability sells—but only when customers can verify it. Here's how to build a green marketing…
Simon Baker
Simon Baker is a journalist with over fifteen years of experience covering the intersection of entrepreneurship, technology, and leadership. His reporting has focused on the practical dynamics of scaling a business, the human factors in management, and the real-world impact of emerging innovations.
12 articlesArticles by Simon
Legal and Tax
17 Tax Strategies for Small Business Owners to Keep More Money
A costly accountant call taught me small business taxes changed in 2025—bonus depreciation is back…
Starting a Business
How to Use Data Analytics for Strategic Business Pivots
He killed a $40K/month product line because the data said it'd be dead in 18 months.
Leadership and Management
How to Build Sustainable Remote Team Culture That Lasts
Remote culture doesn't collapse—it erodes, silently, until engagement falls off a cliff.
Leadership and Management
How to Measure Leadership Emotional Intelligence Impact on Startup Growth
Founders nod along to "EQ matters" but can't put a number on it. This piece shows how to tie…
Starting a Business
How to Protect Business Intellectual Property Legally: 10 Steps
Most businesses own more than they can prove—and that gap is where they lose.
Leadership and Management
The Importance of Adaptability in Leadership and Management
In today’s rapidly changing business landscape, the ability to adapt has become a critical skill…
Management and Finance
Financial management essentials for startups: a beginner’s guide
Financial Management Essentials for Startups: Understanding the Basics Starting a business is an…
Legal and Tax
Understanding business structures: choosing the right legal entity
Understanding Business Structures: Choosing the Right Legal Entity In the dynamic world of…
Leadership and Management
How do I handle underperforming employees fairly but firmly?
In today’s fast-paced business environment, handling underperforming employees is a pressing…
Legal and Tax
How do I handle legal issues when customers don’t pay their bills?
In today’s dynamic business environment, unpaid invoices continue to challenge freelancers, small…
Legal and Tax
How do I handle tax obligations when selling products online?
In the rapidly evolving world of online commerce, understanding tax obligations is crucial for any…